Apps
It lives in the pocket of whoever is working.
An app is not a website with an icon. It is the tool of someone standing up, out on the road, often with no signal — and who has to record what happened before getting back in the car.
Pick it up
A field-team app. Tap the tabs — they work. In a few seconds a notification arrives, the way one would during a shift.
North Auto Parts squeezed in an urgent job at 3pm.
The day’s stops
In order, with the current one marked. No call to the office required.
- Southern Metalworksdone
Preventive service · 08:30
- Bem Estar Clinicnow
Installation · 10:15
- Central Bakerylater
Site visit · 13:40
- North Auto Partslater
Delivery · 15:00
An illustration, with demonstration data.
Do you actually need an app?
The honest answer is sometimes no. Here is how we decide it together.
Your team uses it standing up, outdoors, with no guaranteed signal
App
Only an app holds the work on the device and syncs when the connection returns.
It needs the camera, GPS or barcode scanning constantly
App
A browser can do it, but it stutters and drains the battery. In an app it is native.
Your customer opens it once or twice a year
Website
Nobody installs an app to use it twice. It goes in the first storage clean-up.
You want to tell customers things they are waiting for
It depends
Notifications are the one good reason to install. If the message can go by WhatsApp, it goes by WhatsApp.
The part nobody warns you about: the stores
Publishing takes days, not minutes
Apple and Google review every version. The first usually takes longer, and rejection over a form detail is common.
The accounts are yours, not ours
The developer account sits in your name, with your annual billing. It is what guarantees the app is yours even if we disappear.
Updating is routine, not an event
The operating systems change every year and break things. An unmaintained app drops off the stores — that is their rule, not a threat.
Questions
Do you have to build two, one for iPhone and one for Android?
No. We write it once and publish to both, which costs far less. They only split when the app depends on something very specific to one system — and we say so beforehand.
Does it work without internet?
The part that needs to, yes. The app holds the work on the device and syncs when the connection returns. That is the main difference from a website.
Can I start without an app and see if it is worth it?
You can, and sometimes you should. A web version that works well on a phone costs less and answers whether people will use it at all. If they do, the app becomes the next step with data in hand.
Who publishes to the stores?
We do, using accounts in your name. You stay the owner of the app and of the channel, even if you change supplier one day.
What does your business need right now?
Tell us the challenge. We come back with a plan.